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At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey–appealing to our wants, needs and desires–while at the same time telling us about a product or service. A brand’s story comes from the company’s own information, and if successful, it is accepted and integrated into the consumer’s story
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Brand Storytelling: Connecting With Your Audience
Talk about economic indicators: Solar panels are growing in popularity, but thanks to the shrinking economy, the pricey electricity generators have become a popular target for thieves in California. Wait, it gets even more surreal: Napa wineries ZD Wines and Honig Vineyard have each lost $40,000 worth of solar panels in the past year–mostly, police say, by locals who want to use the devices for massive marijuana growing operations.
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Sunburnt! Solar Security Systems Prevent Burglars From Snatching Solar Panels
The University of Pittsburgh Medical Center has created a program that allows patients or their families to call in a rapid-response team when they need emergency attention. It’s saving lives–and probably money. In this modern age, we have become used to thinking about innovation as the domain of the iterative tinkerer, the weapon of choice for wizards who stay up late to make smaller, faster, cooler circuits and systems
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Innovations in Health Care as Simple as Picking Up the Phone
It’s becoming clear–the future of the smartphone is intimately tied with app development , and that’s something Motorola knows. It’s trying to promote app building for the Android platform with a new MOTODEV program. The developer program comprises new MOTODEV Studio software, an Eclipse-based development environment that dovetails with Google’s own Android SDK
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Motorola to Inject Life Into Android, With Developer Program
Move over T. Boone Pickens, your grand Texas wind farm dreams have been overtaken by energy start-up Baryonyx, which has won bids for three land leases–two offshore, and one in the Texas Panhandle–to build data centers in Texas powered by massive wind farms. When complete, Baryonyx claims that the coastal projects, set to be built on sites that are each over 19,000 acres, will be the biggest offshore wind farms in the country
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Texas to Host Biggest U.S. Offshore Wind Farm, but T. Boone Pickens Isn’t Involved
Union Pacific’s wheel-defect detection system Some trains inevitably go off the rails — 1,700 of them each year in the United States, an average of five trains per day. Executives at Union Pacific know that the cause of many derailments is wheel failure; 0.025% of the wheels of its coal trains are defective, which seems like an infinitesimal number until you realize that there are 400,000 wheels in use at any given time. A hundred will fail, causing thousands of dollars in damage to trains and to tracks.
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Robots Help Trains Stay on the Rails
There’s no hard news on the actual devices themselves yet, but a bunch of Chinese protective cases for the next-gen iPod touch and Nano reveal they’re both getting digital camera units. And that, basically, is the end of the line for Flip. The manufacturers were told the relative dimensions of the upcoming iPod refresh back in May, and it’s apparently such reliable information that they’ve begun churning out their third-party cases already, in all sorts of shapes and sizes.
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Well, That’s the End of Flip: iPods to Get Cameras
Dirk Auer already holds the 190-mph record for rollerblading speed. And he just set another record, hurtling around a 2,800 foot roller coaster track. High speeds don’t intimidate Dirk Auer, even if the only thing keeping him from bouncing across the ground like a skipping stone is a set of three inch wheels
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Suicidally Fast Company: Watch This Daredevil Ride a Rollercoaster–on Rollerblades
Mattel’s new line of characters, creatures, and vehicles licensed from James Cameron’s highly awaited 3-D opus will come to life on-screen–your screen. Anticipation for James Cameron’s 3-D sci-fi adventure Avatar has been at a fevered pitch for seemingly forever, and cinephiles and geeks everywhere now have less than five months to see if it lives up to the hype (it’s scheduled to open December 18, 2009). But for the Comic-Con audience, where the toys are almost as important as the movie they’re tied to, Mattel set hearts aflutter with its announcement of its line of Avatar action figures that are expected to hit store shelves in October
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Take That, Toy Story! Mattel’s ‘Avatar’ Action Figures to Offer Augmented Reality [VIDEO]
President Obama may have taken some heat for his interest in judicial empathy, but a smart take on empathy might just be the Rx for health care. The Cleveland Clinic, where Obama is spending time today, hopes to lead the way. The President has set out a broad agenda for health care reform, with “patient-centered” medicine as a major touchstone.
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What President Obama Will Learn at Cleveland Clinic About Health Care
Where can science fiction possibly go when real-life headlines proclaim that researchers have created LED lightbulbs from salmon DNA? University of Connecticut researchers have added fluorescent dye to salmon DNA and spun the DNA strands into nanofibers to create a brand new material that gives off a bright white light. A LED light is coated with the DNA nanofibers, and voila, a salmon DNA lightbulb is born.
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Real-Life Sci-Fi Discovery of the Day: Scientists Make LED Bulbs From Salmon DNA
Amazon’s purchase of online shoe retailer Zappos was surprising and interesting news all by itself, but now comes a twist: reports that this marriage made in e-commerce heaven may have been a shotgun wedding forced by Zappos’ itchy-fingered venture-capitalist parents. The informed, albeit anonymous, speculation from sources close to the company is that Zappos CEO Tony Hsieh favored remaining independent and moving towards an IPO
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Did the Venture Capital Crunch Force Zappos-Amazon Deal?
A few months ago, we took a look at the CellScope , a tool that turns camera-enabled cell phones and netbooks into handheld microscopes that can diagnose diseases like malaria and tuberculosis. When we originally reported the story, images could only be captured in black and white. Now we’ve received word that the UC Berkeley CellScope project has upgraded the handheld microscope to take color pictures of parasites and bacteria labeled with fluorescent markers
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The CellScope Disease-Diagnosing Microscope Gets a Color Upgrade
A young designer creates a device for sharing the stories that an heirloom picks up over time. Amina Nazari is a product designer by training, so it makes sense that she was mystified by the things that people don’t need, but nonetheless hang onto because of their sentimental value. Sure, we might attach a story to an heirloom–but what about all the stories of its previous owners, which have been lost to time?
From the crumbling ashes of the fallen financial system rises a new type of bank: one for heirloom seeds. It sounds like the beginning of a post-apocalyptic novel, but it’s really happening in Petaluma, California, where an abandoned bank has been taken over by the Seed Bank, a store featuring heirloom varieties of lettuce, radishes, beets, herbs, tomatoes, and more. The Seed Bank is a satellite store of Baker Creek Heirloom Seeds in Mansfield, Missouri, which offers 1,275 varieties of seeds.
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From an Old-Fashioned Bank to an Heirloom Seed Bank
At first glance, the Going Green Film Festival, which claims to be the first film fest to focus solely on green filmmaking, seems reasonable. Films can be submitted only through the festival’s Web site in three categories: Green Production (where a film’s production somehow lessens its carbon footprint), Our Planet (where a film covers third world issues, ecology, nature, or environment) and Hybrid/Alternative Transportation (where a film features a hybrid car, bike, electric scooter, or public transportation)
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Does a Film Festival for Green Movies Make Any Sense?
The University of North Dakota’s Energy and Environmental Research Center successfully tested a new biofuel, and it may be the key to flying 100% clean flights. Earlier this month, somewhere high above the Mojave Desert, a rocket, powered by a heart-healthy mix of canola and soybean oils, approached the speed of sound and reached an altitude of 20,000 feet–a significant advance for the future of biofuel-fueled flight
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Mach Green Liftoff! Another Advance for Super Clean Flying Machines
Of all the bits and bobs of news about Facebook, this latest really should be a surprise to no one: According to a survey by Nucleus, it’s a huge distraction for office workers. What is interesting is just how big a distraction it seems to be. The study (amusingly titled “The Cost of Social Notworking”) examined specific details about how office workers use the immensely popular social networking app
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Facebook Is a Big Employee Distraction, but Is It All Bad?
With the Apple App Store having paid an estimated $50 to $115 million in revenue to app developers–with one indie developer reportedly making $250,000 in two months –even the technologically impaired now dream of winning the iPhone app lottery. MEDL Mobile has built a business around that desire: The company turns ideas for iPhone apps into actual apps (which are then sold back to the people who submitted the ideas). The hardest part was not getting the ideas–people submitted 20,000 of them to MEDL’s Web site in 90 days–but choosing which ones to pursue
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MEDL Mobile’s Crowdsourced iPhone Apps: What’s the Catch?
BIG architects recently completed a housing complex billed as “beacon for architectural possibility” and a “feat of residential engineering.” Bjarke Ingels Group, a Danish architecture firm, usually just goes by its initials: BIG. Which is fitting, because they’re famous for some pretty wild design proposals –including a glittering new design for the City Hall of Tallinn, Estonia and a beautiful museum in Mexico .
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A Manmade Mountain, Covered in Apartments