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In one of my first jobs, as a route salesman for Frito-Lay, I once sped my truck through a yellow light at a crowded intersection in Baltimore at rush hour. The district manager who was training me said, “You shouldn’t have done that.” “I know,” I said.
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Marketing on "ROIDs" Part 3: Organizational Leadership
The green movement has gone from esoteric to popular over the last several years, a good sign for both the environment and those of us who live in it. But most Americans need to streamline, rather than complicate, their lives. And this is one of the greatest threats to making environmentally conscious choices.
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‘Do one green thing,’ and you’ll end up doing many more
Fly Fishing with Darth Vader: And Other Adventures with Evangelical Wrestlers, Political Hitmen, and Jewish Cowboys | By Matt Labash | Simon & Schuster | 336 pages, $25.99 Matt Labash has a nose for sniffing out the strange and the strangely compelling American characters, particularly those knee-deep in the tragicomic spectacle of our national politics.
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Hooking the Big Ones
A startling 37% of American workers — roughly 54 million people — have been bullied at work according to a 2007 survey by the Workplace Bullying Institute . The consequences of such bullying spreading to the targets’ families, coworkers, and organizations
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Create a Bully-Free Workplace
Here’s a question for you: If you had to come up with a checklist for your organization that was guaranteed to stifle imagination, innovation, and out-of-box thinking…a checklist designed specifically for people who want nothing to do with disruptive change…what would it look like? With a wink toward the irreverent, here’s mine: I’d love to see your checklist, or, at the very least, your revisions of mine or additions to it
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The Anti-Creativity Checklist
While there are many books on the financial crisis, too many of them say too much about what went wrong and not enough about how to fix the problem.
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Review: Robert Pozen’s Road Map for Financial Reform
A few hours after a massive earthquake struck Haiti, I was having dinner with Jimmy Wales, Sue Gardner and a couple of other Wikimedia folks. We discussed, among other things, the tremendous success of Wikimedia’s latest fund-raising campaign. It wasn’t until I returned to my hotel room that I saw breaking news about the devastating earthquake, on Wikipedia
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From Haiti to the Oscars: Wikimedia’s Community at its Best
Last time I walked us through a successful query letter writing , pointing out a few tips for you to review your own query letters. Now I want to talk to you about something that requires a little bit more confidence a few extra ninja skills; I just call querying out of the box . You might hear these called letters of interest, because it is when you are querying a potential client when there isn’t any writers guidelines or job posting.
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Query Letter Writing: Querying Out of the Box
Reuters has an eye-opening investigation today showing how the health-insurance company Assurant Health (formerly called Fortis) systematically targeted sick patients for “rescission”—where insurers pick expensive customers and find technicalities to dump them.
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Reuters Is Excellent in Digging Up a Health Insurer’s Tactics
Behind the stage in the concert hall at the Vietnam National Academy of Music , ornate images of winged dragons are carved into the wood paneling. But if a group of visiting Americans has its way, another creature will also loom large at the Academy: the hedgehog
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Management Principles for the Arts
From an Op Ed ” Living with the Electronic Car ” in today’s Wall Street Journal: “A Toyota executive recently explained to a Congressional committee investigating claims of uncontrolled acceleration: ” We need to reduce the number of things we ask our customers to do correctly .” In fact, the exec was describing the essence of responsible engineering – though perhaps the balance in auto design has gotten out of whack.” Considering the feedback from physicians on the needless complexity of electronic medical records and other computerized medical devices for example at ” An Honest Physician Survey on EHR’s “, it seems the healthcare IT industry has yet to learn this simple lesson. I’m frankly not convinced there’s “anyone home” in this complexity-loving industry who could fathom such advice as a good business practice. It also seems that industry may not give a damn about such lessons, even in the most safety critical of environments, the intensive care unit, as long as profits are maintained.
Most marketers realize that in China, people are more price-conscious than their counterparts in poorer developing countries. The Chinese recall product prices with amazing accuracy; constantly comparison shop; and try to buy at the lowest price even if they have to go out of the way to do so, our research shows
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China’s Reverse Price Wars
Check out the panels or exhibitors at this year’s SXSW and you’ll see how many longstanding social media and web app challenges now have compelling, or at least viable, solutions. Staying on top of the latest social media news? Check
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Five Unsolved Problems Social Media Could Fix
Senate Banking Committee Chairman Chris Dodd has unveiled the latest version of his financial reform bill. Despite the fact that Dodd decided to go it alone (that is, without the endorsement of Republicans Dick Shelby and Bob Corker), It’s very much a compromise plan, meaning that we’ll be hearing a lot from both consumer advocates and banking lobbyists about its flaws.
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What Business Should Want Out of Financial Reform
This WSJ article caught my eye: Third-Party Reviews of Devices Come Under Scrutiny at the FDA March 15, 2010 By ALICIA MUNDY and JARED A. FAVOLE WASHINGTON—When medical-equipment makers like Philips Electronics NV, Siemens AG and General Electric Co. need approval for some new devices, they don’t always have to start at the Food and Drug Administration
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Third-Party Reviews of Medical Devices Come Under Scrutiny at the FDA – Except Healthcare IT Medical Devices, Which Get Special Accommodation
This past week the Boys and Girls Clubs of America came under fire by Chuck Grassley, the Republican senator from Iowa, who is making out-of-context political red meat of the salary of the organization’s CEO. The undeserved attack — reported in a major segment on CNN, in the Washington Post , the Huffington Post, and on the Associated Press — created what will likely now be a 10-year uphill public relations battle for the charity. In his introduction to the piece, CNN’s chief sensationalist Wolf Blitzer commented that “this is a pretty shocking story,” before one iota of information was delivered that would allow anyone to decide for themselves whether it was shocking or not
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Senator Grassley Is Undermining the Humanitarian Sector
Reads like this: He had bought a small plot of ground a few miles from where they lived and he had just erected on it two glass-houses in which he proposed to cultivate tomatoes for profit. He had come back one evening and asked her if she’d ever noticed tomatoes in the shops.
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Mrs Eckdorf in O’Neil’s Hotel by William Trevor
I finally unboxed my newest office gadget, a wireless printer I ordered online from Amazon: HP OfficeJet 6500 All-In-One Wireless Printer/Fax/Copier (Yes I know, I can be slow on these things! ) This particular HP model wireless printer is currently on special offer at Amazon.com for only $125.43 (normally $246), free shipping. The cool thing is, it was a breeze to set up – and I even did it myself! It only took me a few minutes from unboxing to ready-to-use. And I have a quick slideshow of the entire process: HP Officejet 6500 Wireless HP Officejet 6500 Wireless HP Officejet 6500 Wireless HP Officejet 6500 Wireless HP Officejet 6500 Wireless HP Officejet 6500 Wireless HP Officejet 6500 Wireless I couldn’t resist the great opportunity to use the Slickr Flickr plugin again! *************** The accessories that you see in the photo are: HP Advanced Photo Paper, glossy 8.5
I can’t believe that last week I was asking you about blizzards, and now this week I’m running around outside with a t-shirt on! Why do I keep talking about the weather like an old man? Maybe I ought to stick to posting freelance writing jobs instead of trying to make conversation… The Freelance Writing Jobs Academic Writer – if you’re currently enrolled in college, then this would be a great job for you.
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Freelance Writing Jobs – March 9th, 2010
Having been in marketing for more than a dozen years, I can tell you that one thing that positions a company and product better than any other, is original content. Having unique content that is relevant to your audience can dramatically improve your business. What is original content
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This Week: Marketing With Original Content