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Vision is the most advanced of our senses. We understand the world through our eyes and images play an exceptional role in human perception-we evolved to make fast decisions based in what we see, determining friend from foe at a glance.

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Can Your Choice of Photography Be Hurting Your Brand?
Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters. But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
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Using Your Success Stories Effectively For Public Relations
This week I spent time working a trade show out in Phoenix AZ. Aside from the great weather and opportunity to spend some time reaching decision makers, I thought it was a good opportunity to assess whether or not trade shows are still a viable marketing tactic. I’ve been to my share of trade shows and quite honestly, some have been great others were barely worth the time.

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Are Trade Shows Still a Viable Marketing Tactic?
Having been in marketing for more than a dozen years, I can tell you that one thing that positions a company and product better than any other, is original content. Having unique content that is relevant to your audience can dramatically improve your business. What is original content

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This Week: Marketing With Original Content
This week I was surfing the web looking at different types of offers and couldn’t help but think about all of the different approaches to getting prospects further along in the purchase decision funnel. This is one of the most important areas that we, as marketers, can focus on. One type of sales/marketing promotion that I’m seeing quite a bit of is the free trial .

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The Power of Free Trials
If you remember, some time last week I posted a video of Max Simon from Get Self Centered presenting his awesome method to effectively and significantly reduce your unsubscribe rate and totally boost your profits . Yes, there were a few problems with the video, and I totally apologize for the glitches… but it’s been fixed and if you haven’t seen it yet, you can check it out here » For those of you who don’t know who Max Simon is, he’s the man who helped build Deepak Chopra’s products division into a multi-million dollar business.

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The Enlightened Entrepreneur Experience: How To Experience The “Turning Point” And Complete Freedom In Your Business
Update : Hey guys, sorry about the audio earlier, but it has now, thankfully, been fixed thanks to our awesome video editor, Julian.

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Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits
I just read a great comment from someone about personalized messaging. As you know, I’m a big proponent of GETTING PERSONAL. When communicating to your prospects, how personal are you getting

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This Is Getting Personal…
Once in a while, I attend a conference that I am not speaking at. It’s a rare occasion, but it is a welcomed one when it happens because I don’t have to be “on” in my presentation mode. I can just sit back, relax and take in the sessions, network and go to the parties– just be myself
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The Convergence of Nanotech, Biotech, Infotech, Cognitive Science
This new year, I couldn’t help but ask myself the question, “How is marketing going to be different this year?” I mean, every year pretty much starts out the same but something is bound to happen to jazz things up. Do not call lists, do not fax lists, Twitter. The reality is that anything can happen! Here are just a few of my predictions for the new year.

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Marketing In The Year 2010
That’s right, today we’re talking about public relations. It’s amazing to me how little marketing professionals and small business owners know about PR. In fact, PR is largely becoming one of the most ignored marketing disciplines.

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Today’s Marketing Topic: PR
This may appear to be my most ridiculous Marketing Blog post of all time, but in just a few short minutes you’ll discover how this Internet marketing challenge has everything to do with marketing and little if anything to do with how to get rid of abdominal fat . A number of weeks ago I was doing a Webinar on how to drive traffic to your web site or blog for little or no money. After the webinar I received a number of marketing related questions via email from seminar participants

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The 30 Day Marketing Challenge: Game On!
The combination of online marketing and offline marketing can give you a real bang for your buck. It’s pretty common today to find companies running well integrated marketing campaigns that include online advertising like PPC with offline campaigns

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Add Integrated Marketing To Your Marketing Mix
When Michael invited me to write a post on his site, I wanted to talk about some of the changes that are happening online and the speed in which everything is moving. As an outspoken member of Gen-Y (you know the Under 30 crowd), we are experiencing this change and adapting quicker than ever

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Why Gen-Y Is Going To Win The Branding War
Last week I did a Webinar on “How to get your first 1,000 visitors for free”. Special thanks for Mark Roth from Offer Vault who had me on as a guest

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Internet Marketing: Begin From Where You Are
Chances are that you’ve received at least one invitation to an online webinar in the last few weeks. In fact, you’ve probably attended one in the last six months

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Online Webinars Are Everywhere – Start Your Own
Guest post by John S. Harris It’s Thanksgiving Week and holiday decorations, seasonal recipes, holiday sales and special promotions start to scream at all of us. The charge is underway, and a big chunk of the action every holiday season is that special currency known as gift certificates, or gift cards

Trying to sell something online? There are a variety of barriers, both physical and emotional that keep people from buying. Over the weekend I received a wonderful testimonial from someone who recently finished reading my book.

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Use Testimonials And Guarantees To Make Buying Decisions
This week I had the honor of presenting with fellow consultant Kristina Dooley at the Independent Educational Consulting Association in Charlotte North Carolina. And one thing is for sure

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Organic Marketing Takes Hold: Social Media On The Brain
I’ve received a lot of questions in the last week about how to install a Retweet button on web pages, blogs, and article pages so I thought I’d take a few minutes to explain how easy this is to do. In this post, I’ll show you where to find the proper code for placing the button on your website or blog. Begin by visiting TweetMeMe.com .

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Tweet This! A How To Guide On Installing A TweetMeMe Button