Effective marketing requires a knowledge of both search engine optimization (getting your web site ranked on the first page of Google and other search engines) as well as Pay-Per-Click marketing. If you haven’t strengthened your knowledge in each of these areas, I recommend that you consider doing so. This past week, both Google and Yahoo! made pretty significant announcements

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SEO Changes From the Leaders

Pay-Per-Click (PPC) advertising can do more than simply create traffic for your website. If creatively executed, you can put the search engines to work for you and create a brand people can identify. When it comes to PPC advertising solutions, Google AdWords is pretty much king.

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Advantages of Pay-Per-Click

Social marketing has made millions for those who adapted early, but it’s not too late to jump on board and benefit from the marketing potential social media have to offer. You may be wondering why social marketing is so powerful. Well, mostly because you’re able to reach prospects in new and creative ways on their terms, giving them a sort of home field advantage, if you will

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Would Social Marketing Benefit You?

Direct marketing has been around for a long time and you might think that there are newer, better ways to invest your advertising budget. But really, direct marketing is a lot like the wheel; you will never run out of uses for it. As long as there are buyers and sellers, there will likely be direct marketing.

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Pitching Prospects – Part 2, Why Direct Marketing?

Every once and a while I like to take a look back at my marketing initiatives to see what can be improved or simply get a good laugh. This morning I was going through some of my old files and found a marketing piece that I created over a dozen years ago.

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Marketing Faux Pas

Mastering the pitch is the subject of many books, blogs, and only a few billion emails. Pitches are all around us, we’ve just become accustomed to them.

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Pitching Prospects – Part 1, Why Online?

Ideas are the bread and butter of the marketing business, if you will ignore the cliché. Every commercial, every direct mail letter, every single email, almost every word of any marketing piece came from an idea. Ideas are important.

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What is Marketing but Selling Ideas

Most of you who have been reading my blog for some time know that I’m a big fan of getting the word out in any way possible. Whether you’re using PR, direct mail, or pay-per-click marketing, being in front of your target audience whenever and wherever they may happen to be is good for your brand

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Internet Marketing Is Everywhere

In terms of newspaper readers versus online readers, it is no longer a question of why online marketing has become a staple and print media is losing ground. The real question is why online marketing is working so well

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Advancement of Online Marketing

As many of you know, I’ve dedicated that last 15 years of my career to Internet marketing and search engine optimization. I’ve recently partnered with Internet marketing legend Greg Cesar to create SEO The Easy Way , an online program that reveals my most closely held search engine optimization secrets. This coming Wednesday, July 21st, Greg and I are holding a live online event for the first 1,000 individuals who register click here

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The Biggest Event of My Career: July 21st, 8PM

In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even more. While this blog post focuses more on the web part and goes beyond direct marketing, the points are still valid. What is the purpose of direct marketing

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How the Web Buyer is Changing the Way You Market

The new rules of web marketing clearly put traditional marketing into the museum. Well, maybe not the museum, but the new rules of web marketing squeeze your dollar, increase niche product revenue, and introduce your product to more buyers than ever before. Why is that?

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Advantages of Web Marketing for Increased Income and Buzz

It never ceases to amaze me how a customer’s experience is often less than ideal. You hear stories all the time about rude customer service agents or front line employees checking people through the register while simultaneously talking on their cell phones… HELLO!!! Today’s quick marketing tip is about going the extra mile.

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Marketing Tip: Go the Extra Mile

Target marketing is effective for all businesses but especially useful for small businesses needing to stand out and compete with smaller ad budgets. The more you know about your buyers, the more you’ll understand what they want and how to target them. The problem is, no matter what you’re selling, online advertising can be expensive and has stiff competition

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Target Marketing for the Small Business Online

Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases

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PR, News Releases, and Why They’re Marketing Tools

What we know about Google TV is only a small piece of the pie, but it’s safe to say Google’s next technology innovation will reach millions of people who already use Google Search, Docs, Gmail, Google Earth, and more Web technologies every day. The leading search engine and marketing company is not new to the Web, but they are new to TV

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Will Google TV Help Marketing?

A couple of years ago I wrote my first book, SEO Made Simple. For those of you who read the book and have followed me via this blog know that the book was developed for those who wanted practical advice for achieving number one rankings for their Web sites or blogs. Ever since the first book was published, I’ve had people asking me to teach PPC using the same, simple, easy-to-understand methodology.

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PPC Made Simple: Book Number 2

One of the most powerful techniques in marketing is giving specifics… or NOT! When selling or marketing products, you need to know when to give specific examples, testimonials, or evidence, and when to hold back. For example let’s explore the commercials that offer a faster Internet connection. Cable companies like Comcast and others highlight the fact that their Internet connection speeds are “Up to 2 times faster” than some other brand.

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Give Me Specifics!

Anyone who is dabbling in web marketing needs to know all they can about search results optimization. Search engine optimization, which stands for search results optimization, is the cornerstone of Web marketing, as well as the best way to get your website ranked inside search engines like google. Bing, Google and Yahoo will exposure your

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SEO Information You Should Know

Content is still king.. but where can you get it from? Workers in India, Malaysia and other foreign countries are now competing with Internet writers in the US, Canada, and England to deliver content for U.S

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A Fresh Approach To Online Marketing: Article Brokering