13 July 2009
I recently overheard a conversation between several design professionals who were debating a product’s environmental sustainability. The discussion ranged from power consumption (carbon footprint) and form factor (material economy) to ease of disassembly (recyclability). In discussing the pros and cons of each, the designers demonstrated two phenomena that beg to be addressed: suspicion of the company’s green claims and the fatigue of trying to comprehend the tradeoffs
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Why We Need a Globally-Recognized Unit of "Green"