16 July 2009
If you are advertising with Google Adwords, you probably know all to well about the increasing costs of PPC (pay per click). Thanks to intense competition, bidding wars, and click fraud marketing cost for this type of advertising has skyrocketed over the past few years.In a study by Atlas Institute it was reported that in this type of advertising there is a 40% drop off in clicks between the first and second ad positions and a 87% drop off between the first and tenth position.
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The Rising Cost of PPC Advertising